Restoring the Kentile Sign

It is confirmed: The Kentile Floors sign in Brooklyn is coming down.

The sign, which marks a defunct flooring company and towers eight stories above the factories and scrapyards by the Gowanus Canal, has become an aesthetic totem in recent years: a symbol of Brooklyn’s industrial heritage and one of the most photographed pieces of architecture in the city.

Iconic NYC has worked with Paul Basile, founder of the Gowanus Alliance,  to help preserve the letters and “find a marvelous location for their eventual re-installation, where they can serve the public and be part of the future of Gowanus.”


Iconic NYC supports the Gowanus Alliance

Iconic NYC is proud to support the Gowanus Alliance in the preservation of the Kentile Floor sign. 

Despite years of little maintenance and repeated exposure to the elements, these letters have become the symbol that has watched over the Brooklyn community in good times and in bad. In a sense, the weathering of these letters reflect the endurance of the people.

We believe the Kentile letters need to continue to show their imperfections. The finished product should represent the survival story that is the The Gowanus.

Restoration of this sign ties our past to our future by showcasing the proud industrial heritage of the area, and bringing it forward for the next generations. Iconic NYC is  proud to be a partner in this recovery process.